It is the era of online shopping. With growing customer searches and demands, multi-channel cloud-based commerce platforms have emerged and are paving their way to an efficient future. But is it just enough to give the customers a mere experience of purchasing? Or do we need a digitalized platform that can offer more?
What is Omni-channel e-commerce? And why do we need it?
It is a kind of sales approach that uses multiple channels like website, app, social media,mobile, and brick–and–mortar stores, to give the customers a unified experience across all the channels. It can also foresee a customer’s future searches and provide them with options to move to another progression of their online shopping.
It was found that more than 70 percent of online customers use multiple channels for purchasing. Hence, Omni-channel e-commerce has become more important than ever for commercial businesses.
What are the advantages of experiencing Omni-channel e-commerce using SAP Commerce Cloud?
SAP Commerce Cloud guarantees an agile e-commerce experience based on real-time customer insights. With this cloud platform, you can gain digital capabilities that allow you to engage and transact with your customers across all channels.
The merits of implementing SAP Cloud Platform:
1) Search Capabilities : With powerful search capabilities, customers will have an effective experience to search and promote the right products.
2) Build-in-promotions: You can improve your sales approaches with build-in promotions.
3) Best experience: Best possible experience on any device or location that is delivered by creating Progressive Web Apps (PWA) storefronts.
4) Plug-and-Play integration: Plug-and-play integration will help you deliver flexible shopping cart and payment experiences.
Other context-driven services offered:
1) Personalized Experiences : With customized and intelligent architecture, create an environment that foresees the next click to drive a personalized experience.
2) Improved Customer Engagement: You can have one-on-one customer engagement with real-time insights into their wants and preferences throughout their shopping journey.
3) From Browsers to Buyers: SAP Commerce Cloud uses machine learning that helps in analyzing browsers, provides behavior-based recommendations and personalized promotions.
4) Improved Business Insights: Hit your business goals effectively with the aid of A/B testing and real-time algorithms to optimize your profits.
Meet and exceed your business targets with a safe and agile business cloud environment using SAP Commerce Cloud. Mobolutions will help you with the deployment of SAP Commerce Cloud to guarantee an engaging Omni-channel e-commerce solution.
For more information on SAP solutions- SAP BRIM and SAP Commerce Cloud, reach out to our experts at Mobolutions who are only a click away.