As eCommerce platforms have emerged with new business strategies, it has become imperative to adopt a solution with security and proficiency to stand out in the crowd. Businesses seek commerce solutions that help improve their conversion rate without compromising the performance.
The role of an APM tool in SAP Commerce Cloud
A performance management tool focuses on dashboard analysis, automated problem detection, determining the root cause, and resolve them in accord with the prioritization.
Commerce solutions require a completely automated tool that helps understand its performance through an analytical dashboard. Monitoring of the solution performance gets tedious with the complexity of incoming customer data.
The APM tool is integrated across all the nodes of the commerce solution and covers the following characteristics:
- Advanced observability
- End-to-End mapping
- AI-powered
- Actionable insights
Recognizing a genuine problem is a major challenge for many eCommerce systems as it becomes hard to differentiate a false alarm from a true one. The APM tool analyses the intensity of the issue detected and triggers alerts for self-healing for real problems.
Functions of an APM tool
1. Review System Status & Resolve Issues
Commerce solutions require complete process lifecycle analytics to clear out any issues prevailing in the workflow.
APM tool makes use of dashboards to display system status and generate reports. This helps identify, investigate, and resolve issues that occur within the process.
2. Monitor Components and Transactions
The APM tool aids in mapping the solution’s customer relationships to identify and analyze storefront transactions.
It monitors service processes and views the version of the technology that is used at the time.
3. Review Site Performance
An effective APM tool mainly targets analysis of the commerce solution site performance, the quality of transactions, and answer queries & requests from customers and clients.
What Is The Ecommerce Insights Dashboard?
It is the standard business dashboard by the APM tool that handles high-level e-Store operational metrics based on the monitoring service. Customers can also build further analytics and standard KPIs using 3rd party tools such as Google Analytics.
Sales Funnel
The sales funnel gives the portion of the overall site traffic to generate orders.
Revenue metrics
It displays the total revenue by currency and the value by the channel obtained per order.
Customer Experience and Registrations
The APM tool for commerce solutions provides the customers with top interesting products by the view, top visited pages, guidance for marketing
strategies, and supports in the improvements of the site performance. The registration part checks out guest and new customer registration to determine if the site can drive customer acquisition and profiling.
SAP Commerce Cloud Digital Experience Monitoring
The SAP Commerce Cloud-managed Digital Experience Monitoring (DEM) is an add-on solution to the API and observability tool provided by the commerce solution itself. It enables the commerce cloud customers to have real-time visibility and problem detection in their end-user behavior, client-side issues, analytics, the business impact, and user complaint resolution.
DEM enhances the ability of the APM tool that is already integrated in the commerce solution. It provides two-aspect solutions.
Synthetic
- Site traction and performance KPIs
- Baseline of performance
- Testing of the eCommerce site
- Real-Usage Monitoring
- Performance analytics on the end-to-end usage
- Problem detection
- User behavior and business analysis for conversion
- Real-time insights of user interaction from their perspective
The ultimate idea of commerce solutions must be to bring in customers based on the performance of the eCommerce site. A slow-loading page may drive a potential customer away while a faster loading page could increase the possibility of conversion. The APM tool with Digital Experience monitoring on SAP Commerce Cloud delivers just what you need to know about your site performance and customer behavior.
To have a progressive knowledge of SAP solutions like SAP Commerce Cloud and SAP BRIM, kindly reach out to our experts at Mobolutions.